In today’s exceptionally competitive climate, membership and subscription based organisations need to use all means possible to reduce churn, increase yield, and grow their member or subscriber bases.
Retaining new members and subscribers can be particularly challenging. The use of a Welcome Pack provides instant gratification and can help to reinforce the decision to purchase.
This positive start also provides an environment for the new member to start a conversation with others about their experience.
A Welcome Pack should not only be informative and reflective of your organisation’s value proposition, but also practical and relevant to the membership or subscription you have sold. This can only be done with accurate research and informed learning about your members and/or subscribers.
For more information on delivering the right Welcome Pack to your new customers in a timely manner, please contact First Class Consulting & Mailing on 03 9553 2888.