How to compete in a business world where data is everything!
Regardless of how big or small your business is, or how busy or understaffed you and your team may feel, data is the key to unlocking your organisation’s potential.
Data infiltrates every element of a business or organisation. From a CRM platform through to industry trends, sales and transactional data, not to mention databases of suppliers, customers, potential customers, products or even information on future products or services you could provide to your customers - data touches every facet of the business and is vitally important.
What is the most important element of meaningful business information?
The output quality of a system usually can’t be any better than the quality of the inputs - this certainly applies to business data. If you're inputting good quality data, then you are off to a good start, however, if you are bringing in inferior data that is not complete, timely nor consistent in its capture – then the quality of the output will be impacted.
There are several other critical factors outside of the collection of the data that impact its effectiveness; these include how the data is prepared, cleaned, segmented, and effectively targeted. And when referring to 'targeting', this is the communication and specifically targeted messaging being sent to your customers or members.
Sound overwhelming? Don't worry - there is help at hand!
We have your customer communication data needs covered.
As a direct marketing specialist, you can rest assured knowing that First Class Consulting & Mailing (FCCM) has all the skills, systems and expertise in working with data to enable your organisation to successfully, accurately and cost-effectively communicate with your customers.
In short, you and your business can focus your skills and expertise on delivering exceptional outcomes for your customers. At the same time, FCCM provides you with powerful data-driven marketing solutions to support and grow your business.
The importance of data preparation.
Accurate data is critical to the success of any customer communication campaign, and preparation is key. FCCM utilises decades of expertise to clean customer data and ensure all records in a data file(s) are as accurate as possible.
With the data cleansing, FCCM can help you ensure you’re not wasting money on marketing by identifying and correcting undeliverable or irregular addresses, cleaning and enhancing data, making sure the data is Australia Post compliant, householding, preparing data for lodgement with Australia Post and other delivery partners and much more.
Why is clean data so important? Because you can be sure that the right customers are getting the proper communications on time and within budget. As a premium partner to Australia Post and other delivery partners, FCCM has access to delivery rates that save your business money, time and hassle.
What is Variable Data Printing (VDP)?
VDP is an advanced form of digital printing that utilises certain software to create highly customised mail pieces by changing and replacing particular elements - such as the headline, images, text, colours or name and address data – using a database or an external file, without the need to stop the print run. This results in unique and personalised printed items which your customers are more likely to respond to, as they feel like the communication was written just for them.
FCCM has cutting-edge printing technology, software and the knowledge to provide all of the benefits of VDP to our clients. These benefits include the ultimate in personalisation allowing large print runs to be customised and segmented into more specific, targeted mail pieces. The tailoring of this data generates increased response and conversion rates, saving you and your business valuable time and money. As VDP is digital there are no minimum quantities – shorter runs are both achievable and affordable and unlike conventional offset printing, turnaround times can be faster.
The team at FCCM are highly experienced in digital printing, particularly with detailed personalisation and can even advise on artwork requirements. With access to a variety of print media we can manage both small, specialised print runs and high volume mass production.
Data privacy must be at the core of every activity.
FCCM values the privacy and security of our clients' customers and, as such, have a privacy policy in place based on the Australian Privacy Principles. We use secure transmission channels and password protection when transferring data files and do not store sensitive information. Personal information is securely stored in the short term and destroyed after a reasonable period.
If you are looking to take your business to the next level using data-driven solutions, the latest printing and personalisation as well as market-leading security in the protection of your data, FCCM is the answer. For more information on how the team at FCCM can assist you and your organisation, contact us today on davidg@fccm.com.au or call 03 9553 2888.