The value of Welcome Packs

In today’s competitive, tough economic climate, membership and subscription based organisations need to use all means possible to reduce churn, increase yield and grow their member or subscriber bases.

Retaining new members and subscribers can be particularly challenging. Sending a Welcome Pack provides instant gratification and can help to reinforce the customer’s decision to purchase. It also allows you to remind them of the value of their membership or subscription and the benefits they will receive.

This positive start also provides an environment for the new member to start a conversation with others about their experience. It’s an investment in an ongoing relationship which shows appreciation and respect. And it costs much less to retain an existing customer than to acquire a new one.

A Welcome Pack should not only be informative and reflective of the value proposition but also practical and relevant to the membership or subscription that has been purchased.  This can only be done with accurate research and informed learning about your members and/or subscribers.

For more information on how the team at First Class Consulting & Mailing can assist you in delivering Welcome Packs to your customers in a timely manner, call us on 03 9553 2888.